格力加快布局AI家电矩阵，全力构建全屋智能健康生态

Core Insights - The Chinese home appliance market is undergoing a significant transformation towards AI-driven products, moving from mere functionality to understanding and serving user needs [1][2] - The smart home market is projected to exceed 952.3 billion yuan, with AI penetration surpassing 50%, indicating a shift from "connected appliances" to "intelligent entities that understand users" [1][3] Industry Trends - The transition from "pseudo-intelligence" to "true AI" is reshaping the home appliance industry, with traditional products often failing to deliver genuine smart capabilities [2][3] - AI technology breakthroughs, particularly in large language models and multi-modal perception, are creating new opportunities for innovation in the home appliance sector [2][4] Market Dynamics - A report indicates that 83% of consumers are willing to pay a premium for effective health technologies, with health-related appliance searches increasing by 4.9 times from 2022 to 2025 [3][4] - Government policies are increasingly supporting the AI sector, promoting initiatives that encourage the development of smart appliances and enhancing supply in the market [3][4] Competitive Landscape - Gree Electric Appliances is positioning itself as a leader in the AI home appliance market with a focus on "AI + energy-saving + health" as its competitive edge [5][6] - The company aims to leverage its strong manufacturing capabilities and core technologies to create differentiated products that meet consumer demands for health and energy efficiency [5][6] Product Innovations - Gree's AI product lineup includes key categories such as air conditioners, washing machines, and water purifiers, designed to address clear user pain points related to health and comfort [8][9] - The AI Cool King air conditioner features dynamic energy-saving technology, achieving a 13.6% reduction in annual energy consumption compared to standard models, showcasing Gree's commitment to energy efficiency [10][11] Consumer Engagement - Gree's "Dong Mingzhu Health Home" stores provide immersive experiences for consumers, allowing them to interact with AI appliances and understand their benefits firsthand [18][19] - The company is capitalizing on the trend of upgrading existing appliances through policies that encourage consumers to replace older models with AI-enabled products [7][8] Future Outlook - The AI home appliance sector is expected to mature and scale significantly by 2026, driven by ongoing technological advancements and evolving consumer preferences [18][19] - Gree's strategy emphasizes a balance between self-developed technologies and ecosystem partnerships, positioning the company to capitalize on the growing demand for intelligent home solutions [19]