WLY(SZ:000858) Xin Lang Cai Jing·2026-01-14 03:29Core Insights - The current Chinese liquor industry is undergoing a deep adjustment period, with accelerated changes in consumer trends [3][6] - The company emphasizes the need to adapt to new challenges by focusing on customer and market insights, enhancing consumer demand understanding, and promoting a harmonious lifestyle [3][6] Group 1: Market Research and Strategy - The chairman of Wuliangye Group, Zeng Congqin, led a team to conduct in-depth market research in cities including Guangzhou, Shenzhen, Nanjing, Hangzhou, Jiaxing, and Sanya from January 7 to 12 [1][4] - The research focused on optimizing marketing strategies, upgrading channel systems, and improving consumer services [1][4] Group 2: Marketing and Sales Initiatives - The company plans to implement a comprehensive strategy called "Five New Expansions," targeting new demographics, channels, scenarios, markets, and mechanisms to deepen consumer engagement [3][6] - With the upcoming Spring Festival, the company aims to prepare and deploy effective sales strategies to ensure high efficiency during peak sales periods [3][6] Group 3: Future Goals and Marketing Philosophy - The year 2026 marks the beginning of the "15th Five-Year Plan" and is designated as the "Year of Marketing Innovation" for Wuliangye [3][6] - The company will adhere to a marketing approach defined by "one core, three reinforcements, and dual goals," focusing on marketing transformation, market response strategies, and execution capabilities [3][6]