第一批反季来中国的老外，爽歪了

Core Insights - The influx of Russian tourists to Sanya has surpassed visitors from other countries, prompting local hotels to adapt by training staff in Russian language skills to enhance customer service [1][3] - The demand for Russian-speaking tour guides has surged, with daily wages reaching 500 yuan, reflecting a significant shift in the tourism landscape [3] - Sanya's hotel prices have increased due to the high demand from individual travelers booking through overseas platforms, despite a decrease in group bookings [3][9] Group 1: Sanya's Tourism Dynamics - Russian tourists are increasingly favoring Sanya as a vacation destination due to the challenges in obtaining Schengen visas, leading to a 200% increase in travel agency orders for Hainan [9][11] - The local economy is benefiting from the high spending power of Russian visitors, who are engaging in various activities such as dining and wellness treatments, significantly boosting hotel and restaurant revenues [3][11] - The introduction of direct flights from multiple Russian cities to Sanya has facilitated this tourism boom, with 25 weekly flights currently operating [11][12] Group 2: Harbin's Tourism Growth - Harbin is experiencing a surge in Southeast Asian tourists, with a 57% increase in bookings for winter tourism products, driven by the newly established direct flight routes [6][15] - The appeal of Harbin lies in its unique winter experiences, which are now more accessible due to reduced travel complexities, attracting tourists who previously found it difficult to visit [14][15] - Local businesses in Harbin are enhancing their services to cater to Southeast Asian visitors, including providing warm amenities and language support, which has improved the overall tourist experience [27] Group 3: Changing Consumer Behavior - Russian tourists are shifting from traditional beach relaxation to a deeper cultural engagement, seeking experiences that include local traditions and wellness practices [25][27] - The long-term stay of Russian families in Sanya is reshaping the local accommodation market, with increased demand for serviced apartments and long-term rentals [25] - In Harbin, the focus on customer service and comfort for Southeast Asian tourists is becoming a competitive advantage, with businesses adapting to meet the specific needs of these visitors [27]