赋能服装业焕新出海，“SHEIN链”插上数智翅膀

Core Viewpoint - SHEIN is reshaping the apparel industry landscape through significant investments in smart supply chain infrastructure and innovative manufacturing practices, aligning with national strategies for industrial transformation and sustainability [1][4][22]. Group 1: Industry Transformation - By 2025, China's cross-border e-commerce imports and exports are projected to reach approximately 2.06 trillion yuan, marking a 6.4% growth and positioning it as a vital force in trade development and industrial upgrading [2]. - SHEIN has become the third-largest fashion retailer globally, investing over 10 billion yuan in the Guangdong-Hong Kong-Macao Greater Bay Area to enhance its smart supply chain [4]. - The company has implemented a "small batch quick response" flexible supply chain model, allowing for market testing with initial orders of 100-200 pieces, which is driven by real-time sales data [9][10]. Group 2: Supplier Empowerment - SHEIN has developed over 180 innovative tools for suppliers, delivering 7,500 items that improve process efficiency by an average of 35%, addressing challenges in traditional sewing processes [11][12]. - The company has conducted nearly 600 training sessions for suppliers in 2025 alone, covering operational management, practical business skills, and technical enhancements, reaching approximately 37,000 suppliers [19]. - Following training, defect rates among suppliers decreased by 50% within a month, demonstrating the effectiveness of SHEIN's educational initiatives [18]. Group 3: Sustainability Initiatives - SHEIN's green transformation extends throughout its supply chain, with over 65% of its products utilizing digital heat transfer technology, saving 1.13 million tons of water [24]. - The company has implemented over 650 energy-saving measures in recent years, significantly reducing water, electricity, and gas consumption in supplier factories, equivalent to the annual water needs of 150 garment factories [24][25]. - SHEIN collaborates with various partners to explore new technologies and processes, including a joint laboratory for innovative materials and logistics solutions [24]. Group 4: Long-term Vision - SHEIN aims to create a self-evolving, symbiotic industrial ecosystem, emphasizing the importance of talent in industrial upgrading and addressing production challenges through targeted training [17][26]. - The company's long-term commitment to empowering its supply chain and fostering sustainable practices positions it to transition from a focus on scale advantages to value advantages in the textile and apparel industry [27].