Guan Cha Zhe Wang·2026-01-14 05:38Core Insights - The Chinese smartphone market is projected to see a slight decline in shipments, with approximately 75.78 million units expected in Q4 2025, representing a year-on-year decrease of 0.8% [1][2] - Apple leads in Q4 shipments with 16 million units, achieving a market share of 21.1%, while Huawei tops the annual rankings with 46.7 million units shipped [1][3] Q4 2025 Performance - Apple: 16 million units shipped, 21.1% market share, 21.5% increase year-on-year [2] - Vivo: 12 million units shipped, 15.8% market share, 8.8% decrease year-on-year [2] - OPPO: 11.6 million units shipped, 15.3% market share, 10.2% increase year-on-year [2] - Huawei: 11.1 million units shipped, 14.7% market share, 10.3% decrease year-on-year [2] - Xiaomi: 10 million units shipped, 13.2% market share, 18% decrease year-on-year [2] - Honor: 9.9 million units shipped, 13.1% market share, 6.1% decrease year-on-year [2] Annual Performance 2025 - Total shipments in China are estimated at 285 million units, down 0.6% from the previous year [3][4] - Huawei: 46.7 million units, 16.4% market share, 1.9% decrease year-on-year [4] - Apple: 46.2 million units, 16.2% market share, 4% increase year-on-year [4] - Vivo: 46.1 million units, 16.2% market share, 6.6% decrease year-on-year [4] - Xiaomi: 43.8 million units, 15.4% market share, 4.3% increase year-on-year [4] - OPPO: 43.4 million units, 15.2% market share, 2.1% increase year-on-year [4] Global Market Overview - Global smartphone shipments reached 1.26 billion units in 2025, with Apple (19.7% market share) and Samsung (19.1% market share) leading the market [5][6] - The global market is expected to face challenges in 2026 due to ongoing storage chip shortages, which may lead to a decline in shipments [6]