打开微信叫一辆Robotaxi，「文远出行」小程序上线

Core Insights - The launch of the "Wen Yuan Travel" mini-program for Robotaxi services allows users to easily access autonomous driving services through WeChat without needing to download a separate app [1][24]. Group 1: Service Overview - Users can search for "Wen Yuan Travel" in WeChat to access the mini-program and call Robotaxi services in cities like Guangzhou and Beijing [1][6]. - The mini-program features a five-step process for booking a ride, including searching for the service, smart ride-hailing, real-time tracking, safe boarding, and convenient payment [1][9][12][20][24]. Group 2: User Engagement and Promotions - To encourage user engagement, Wen Yuan Travel has launched several promotional activities, including a New Year experience event where users can earn JD.com gift cards by sharing their Robotaxi experiences on social media [24][32]. - The "Invite a Friend" campaign allows users to invite new friends to register, offering them a special 1 yuan ride experience while the inviter receives a 50 yuan ride coupon [32][34]. - New users can receive multiple ride coupons upon registration, enhancing the incentive to try the Robotaxi service [34].