Guan Cha Zhe Wang·2026-01-14 05:44Core Insights - The Chinese smartphone market is projected to have a shipment volume of approximately 75.78 million units in Q4 2025, showing a slight year-on-year decline of 0.8%, with an annual total of about 285 million units, down 0.6% from the previous year [1][3] Q4 2025 Market Performance - Apple leads the Q4 2025 shipments with 16 million units, capturing a market share of 21.1%, marking a significant year-on-year increase of 21.5% [2] - Vivo ranks second with 12 million units shipped, holding a market share of 15.8, but experiencing a decline of 8.8% year-on-year [2] - OPPO follows closely with 11.6 million units, a year-on-year increase of 10.2%, and a market share of 15.3% [2] - Huawei's shipments are approximately 11.1 million units, down 10.3% year-on-year, with a market share of 14.7% [2] - Xiaomi and Honor are tied for fifth place, with Xiaomi shipping 10 million units (down 18%) and Honor shipping 9.9 million units (down 6.1%) [2] Annual Market Overview - For the entire year of 2025, Huawei tops the market with 46.7 million units shipped, a slight decline of 1.9%, and a market share of 16.4% [4] - Apple follows closely with 46.2 million units, reflecting a 4% increase year-on-year, and a market share of 16.2% [4] - Vivo's annual shipments are 46.1 million units, down 6.6% from the previous year, also sharing a market share of 16.2% with Apple [4] - Xiaomi and OPPO have annual shipments of 43.8 million and 43.4 million units, respectively, with Xiaomi showing a growth of 4.3% and OPPO a growth of 2.1% [4] Global Smartphone Market Insights - The global smartphone shipments reached 1.26 billion units in 2025, with Apple and Samsung leading the market shares at 19.7% and 19.1%, respectively [5][6] - Despite challenges such as storage chip shortages, the global market is driven by high-end model growth and consumer anticipation of price increases [5][6] - The average selling price is expected to continue rising, even as overall shipments face pressure [6]