100亿中山纸巾龙头，家族长子代理董事长

Core Viewpoint - The company is undergoing a significant leadership change as Liu Peng resigns from his positions, with the founder's son, Deng Guanjun, stepping in as acting chairman, marking a potential shift back to family management after a period of professional management [2][4][10]. Group 1: Leadership Changes - Liu Peng has resigned from his roles as chairman, director, and legal representative, with Deng Guanjun appointed as the acting chairman until a new chairman is elected at the end of January [2][5]. - Deng Guanjun, aged 48, has been involved with the company since its inception and has held various positions, including president from 2015 to 2021 and vice chairman since 2011 [6][8]. - The company has seen a series of management changes, with a notable trend of high executive turnover since the implementation of a "de-familyization" strategy initiated by the founder, Deng Yingzhong [10][12]. Group 2: Company Performance and Market Position - The company has a market share of approximately 14%, ranking just behind competitors Vinda and Qingfeng [16]. - Recent financial performance has been volatile, with revenue peaking at 9.801 billion in 2023 but expected to decline to 8.151 billion in 2024 [19]. - The net profit has significantly decreased from a peak of 900 million to 77.18 million in 2024, highlighting the challenges faced by the company [20]. Group 3: Strategic Direction and Challenges - The company is attempting to diversify its product offerings beyond traditional paper products, venturing into areas such as personal care, household cleaning, and disposable products for travel [21]. - Despite these efforts, 98% of the company's revenue still comes from its core business in consumer paper products, indicating a need for successful expansion into new markets [21]. - The leadership transition occurs amid industry challenges, including rising competition and sensitivity to raw material price fluctuations, which significantly impact production costs [18].