智读数据丨从元旦消费“开门红”看中国经济新活力

Core Insights - The Chinese consumption market experienced a strong start in 2026, with significant growth in domestic travel and spending during the New Year holiday, indicating robust economic vitality and consumer enthusiasm [8][11] Transportation - The total cross-regional movement of people reached 595 million during the holiday, with an average daily increase of 19.62% compared to the same period in 2025 [9] - Railway passenger volume was 48.1 million, showing a year-on-year increase of 52.66% [9] - Road movement accounted for 539 million people, with a daily average increase of 15.7% [9] - Waterway passenger volume was 2.25 million, with a year-on-year increase of 32.9% [9] - Civil aviation passenger volume reached 5.88 million, with a daily average increase of 10.4% [9] Consumption Trends - Domestic travel reached 142 million trips, with total spending of 84.79 billion yuan, reflecting strong consumer enthusiasm [8][11] - Restaurant consumption grew by 2.8%, while key pedestrian streets and business districts saw daily foot traffic and sales increase by 5.9% and 4.9% respectively compared to 2025 [9] - Sales of smart health devices increased by 20%, and smart wearable devices saw a growth of over 15% [9] - Energy-efficient home appliance sales grew by over 10%, indicating a shift towards higher quality and more sustainable consumer products [9] Regional Highlights - In Beijing, key monitored enterprises reported a cumulative sales of 4.04 billion yuan, with a daily growth of 16.3% [10] - Shanghai welcomed over 6.82 million tourists, achieving a total tourism consumption of 12.27 billion yuan [10] - Guangdong province's tourism revenue increased by 39.8% year-on-year, with a total of 99.8 billion yuan [10] - Hainan's duty-free shopping surged by 93.8% on January 1, indicating a strong demand for luxury goods [10]