Zhong Guo Min Hang Wang·2026-01-14 06:30Core Viewpoint - China Eastern Airlines (CEA) is collaborating with Shanghai Sugar and Wine Group to launch the "Sweet Rhythm of the East, Reunion Takes Off" series of activities, integrating "aviation + New Year goods" consumption scenarios for the upcoming 2026 Spring Festival [1] Group 1: Collaboration and Offerings - The partnership combines resources from Shanghai Sugar and Wine Group's "Guangming Haoxuan" platform and various convenience stores, enhancing the product offerings of CEA [8] - Passengers can receive limited edition themed boarding passes at Shanghai Hongqiao Airport or Beijing Capital Airport, which provide access to discounts at affiliated convenience stores [8] - CEA members can use "points + cash" mixed payment or full points redemption to purchase traditional New Year goods at participating stores [8] Group 2: Digital Engagement and Promotions - Travelers can access discount coupons ranging from 10 to 30 yuan through the CEA app and mini-programs for purchases on the "Guangming Haoxuan" platform, with free shipping on orders over 58 yuan [8] - The CEA app will feature a "Qili Dongfang · New Spring Reunion Season" section, offering various products and benefits related to travel, accommodation, and entertainment [9] - A special "Shenqing Reunion Card" priced at 999 yuan is available for children and elderly travelers, redeemable for round-trip tickets to Shanghai [9]