Cre8 Direct(SZ:300703) Xin Lang Cai Jing·2026-01-14 06:35Group 1 - The core viewpoint of the article highlights the significant growth potential of China's IP economy, projected to increase from 99.4 billion yuan in 2020 to 174.2 billion yuan by 2024, with a compound annual growth rate of 15.1% [1] - The launch of the "Jinfu" product in collaboration with Wutai Mountain represents a benchmark for the commercialization of traditional cultural IP, leveraging the company's strengths in cultural creativity, product development, and supply chain management [1] - The company is focusing on the trends of "emotional value" and "national confidence" in the current consumer market, utilizing data from JD.com and comprehensive marketing capabilities to create a cultural IP commercial closed loop [1] Group 2 - The company has established a robust growth in its main business areas, including cultural education and leisure, sports and fitness, and home living, with a focus on the domestic market moving forward [2] - As of the first half of 2025, the cultural education and leisure segment grew by 3.15% to 552 million yuan, accounting for 55.38% of total revenue; the sports and fitness segment saw a remarkable growth rate of 75.35%, increasing its revenue share to 32.88% [2] - The home living segment, primarily focused on foreign trade, is actively expanding into the domestic market, achieving a revenue of 74 million yuan in the first half of 2025, representing a year-on-year increase of 72.67% [2] Group 3 - The company launched the "TT" brand of trendy toys, marking a key phase in its "super IP cultural" strategy in the Chinese market [3] - The collaboration with leading domestic IP licensing company Tianluoxing and trendy toy chain Cool Fun Toys aims to integrate IP development, original design, AI empowerment, supply chain management, and channel resources to build a complete industrial ecosystem [3] - The "I Am Not Eating for Free" series of derivative products achieved a breakthrough, with plans to introduce more new products through further collaborations with various IPs, which is expected to drive revenue growth [3] Group 4 - Revenue forecasts for the company are projected to be 2.354 billion yuan, 3.321 billion yuan, and 3.988 billion yuan for the years 2025 to 2027, with corresponding EPS of 0.65 yuan, 1.22 yuan, and 1.62 yuan [4] - The current stock price corresponds to a PE ratio of 41, 22, and 17 for the years 2025, 2026, and 2027 respectively [4] - The company is expected to focus on the domestic market and continue to expand, potentially opening a second growth space through "cultural creative products + trendy toys + AI toys" [4]