冰雪经济从“单一体验”向“综合消费”升级 多样化服务供给延长消费链条

Group 1 - The core idea of the news is the booming winter tourism industry in China, particularly focusing on ice and snow activities that enhance local economies and provide diverse experiences for tourists [1][5][15] Group 2 - The Laojieling Ski Resort in Nanyang, Henan, has launched a night skiing project, integrating skiing with dining and accommodation to offer a comprehensive night-time service system for visitors [1][5] - The resort has upgraded its facilities and added professional lighting and security to ensure a safe and enjoyable skiing experience [5] - The night skiing initiative promotes a shift from a single experience to a comprehensive consumption model, extending the consumer chain [5] Group 3 - In Inner Mongolia, the "Mongolian Family Tour" offers immersive experiences of winter grassland culture, including local cuisine and entertainment, benefiting local herders [6][12] - The family-run ranches in Hulunbuir, Inner Mongolia, are attracting tourists with activities like horseback riding and snowmobiling, while also providing opportunities to taste local delicacies [9] Group 4 - In Xingan League, the integration of ice and snow events with cultural performances and local markets is enhancing the tourism experience [14] - Sichuan Province has launched a three-month winter sports season, featuring over 100 ice and snow events across 19 ski resorts and 12 ice rinks, aiming to convert cold resources into a hot economy [15][24] Group 5 - A high-altitude skiing competition in Aba Prefecture attracted numerous ice and snow enthusiasts, with events held across multiple locations to promote regional engagement [17] - The integration of Qiang ethnic culture with ice sports in Beichuan, Mianyang, includes performances and local culinary experiences, enhancing visitor engagement [20][23] - Various promotional activities, such as free experience tickets and government vouchers, are expected to attract over 6 million participants and generate economic benefits exceeding 100 million yuan [24]