科普美妆跨界合作 这一展览激活文旅消费新潜能

Core Viewpoint - The collaboration between Shanghai Natural History Museum and Naturals堂 Group marks a new beginning for integrating science into public life, focusing on biodiversity and its importance in the beauty industry [1][3]. Group 1: Exhibition Overview - The "Beauty and Nature Coexist" biodiversity-themed exhibition is centered around the concept of "harmonious coexistence between humans and nature" and will run until March 15, 2026 [1]. - The exhibition features 11 insect treasure boxes curated by students from over ten local primary and secondary schools, showcasing public achievements in biodiversity investigation and protection [1][3]. - A highlight of the exhibition is the modular and movable display cabinets that create a "mobile micro-nature museum," aimed at promoting ecological protection concepts in schools and communities [1]. Group 2: Interactive Elements - The exhibition is divided into two main sections: "You and Nature Coexist" and "Challenges and Nature Coexist," displaying results from public science projects and the first Urban Insect Challenge [3]. - An interactive area called "Insect Expert" allows visitors to engage with insect knowledge cards and search for hidden insects in miniature landscapes, enhancing understanding of urban ecological diversity and its significance [3]. Group 3: Related Events - The Oriental Beauty Valley's Naturals堂 Future Beauty City hosted its first "Natural Market" open day event on January 10-11, marking its full public opening [5]. - The open day included activities for families, student groups, and the public, featuring painting experiences, exhibition tours, and factory store visits to create an immersive natural aesthetic experience [5][6]. - The factory store's New Year Festival runs from January 10 to February 13, promoting public scientific communication, green aesthetic education, and sustainable consumption concepts through a new model of "cultural tourism and industrial tourism" [6].