顺鑫农业举办金标牛轻口味白酒新品发布会

Core Viewpoint - Shunxin Agriculture has launched a new product, the Jinbiao Niu Light Flavor Baijiu, which is a low-alcohol (36% vol) pure grain liquor aimed at meeting modern consumer preferences for flavor, health, and cultural resonance [1][2] Group 1: Product Launch - The Jinbiao Niu Light Flavor Baijiu features a near-golden ratio of ester content at 1:1.6, enhancing the smoothness and complexity of the drink [1] - The product aims to provide a drinking experience that is light yet flavorful, appealing to consumers looking for a gentle and enjoyable taste [1] Group 2: Market Trends - The Chinese liquor industry is transitioning from scale expansion to a focus on quality and value enhancement, with the launch of this product aligning with new consumer trends [1] - The younger generation is shifting the definition of liquor value from social settings to personal experiences, emphasizing flavor, health, and emotional connection [2] Group 3: Strategic Vision - The launch of the Jinbiao Niu Light Flavor Baijiu represents a significant step for Niulanshan in responding to contemporary market demands and revitalizing Chinese liquor culture through innovation [1] - The company aims to evolve from being a "popular consumption liquor" to becoming the "most understanding liquor of popular consumption," reflecting a deeper understanding of consumer needs [2]