中金:2025年线下渠道表现整体承压 零食、饮料健康化趋势显著
Zhi Tong Cai Jing·2026-01-14 07:41

Core Insights - The overall sales performance of offline channels in the food and beverage sector is under pressure for the period of January to December 2025, with notable differentiation in the soft drink industry across various segments [1] - Functional beverages and ready-to-drink juices are maintaining high single-digit growth, while the snack food category shows strong growth in konjac products and healthy snacks [1] Beverage Sector - Beer sales are under pressure with a year-on-year decline of 6.7% in sales for January to December 2025, although average prices continue to rise [2] - Ready-to-drink cocktails have seen a cumulative year-on-year sales decline of 9.9%, while the market share of the brand Rio remains stable [2] - The soft drink industry shows varied performance across segments, with functional beverages experiencing a year-on-year sales increase of 9.3% and ready-to-drink juices seeing an average price increase of 7.8% [2] Dairy Products - The demand for dairy products continues to face pressure, although there is a quarter-on-quarter improvement in Q4 2025 [2] - Leading dairy companies are performing relatively well in the low-temperature yogurt segment, which is positively impacting overall yogurt performance compared to the broader dairy market [2] Condiments and Snacks - Basic condiments prioritize price, with leading brands continuing to capture market share [3] - The performance of spicy snack foods shows significant differentiation, with konjac products and certain specialty items providing crucial support [3] - Healthy snacks are experiencing notable growth, while the nut and dried fruit category is under pressure due to the timing of the Spring Festival affecting December sales [3] - Sweet snacks are generally underperforming, with widespread year-on-year declines [3] Frozen Foods - Hot pot ingredients are showing a trend of volume growth with stable prices, while competition remains fierce in the frozen dumpling and tangyuan markets [3] - By December 2025, the frozen food sector enters a peak stocking phase, with hot pot ingredients, frozen prepared foods, and frozen snacks achieving year-on-year growth, while frozen dumplings and tangyuan continue to face pressure [3] Recommendations - Recommended stocks in the A-share market include Anjuke Food, Yanjinpuzi, New Dairy, Ximai Food, Yanjing Beer, Dongpeng Beverage, Yili Group, Qianhe Flavor, and Haitian Flavor [4] - Recommended stocks in the H-share market include Weilong, Gu Ming, Master Kong, Uni-President China, Nongfu Spring, China Resources Beer, Mengniu Dairy, and Qingdao Beer [4]