BYBON(SZ:300736) Xin Lang Cai Jing·2026-01-14 08:31Core Viewpoint - The company expects a net loss of 24 million to 30 million yuan for the fiscal year 2025, compared to a loss of 15.48 million yuan in the same period last year, indicating a worsening financial outlook [1] Financial Performance - Projected revenue for 2025 is estimated to be between 410 million and 430 million yuan, down from 476 million yuan in the previous year [1] - The anticipated net loss attributable to shareholders for 2025 is expected to increase by approximately 9 million yuan compared to 2024 [1] Strategic Investments - The increase in losses is primarily due to the company's ongoing investment in marketing and content on platforms such as Douyin [1] - Although these investments are expected to negatively impact short-term profits, they are aimed at strengthening the brand's online presence and improving user growth and conversion efficiency, laying a foundation for long-term development [1]