Ge Long Hui·2026-01-14 09:13Core Viewpoint - Bilibili (BILI.US) shares rose nearly 5% to $32.94 following the 2026 AD TALK marketing partner conference, highlighting strong advertising revenue growth driven by consumer demand [1] Group 1: Advertising Revenue Growth - Over 220 million users engaged with consumer content on Bilibili last year, indicating robust consumer demand [1] - Bilibili's advertising revenue has experienced over 20% growth for 11 consecutive quarters, significantly outpacing the market average [1] - The number of advertisers continues to grow, with a retention rate of nearly 90% among million-level clients [1] Group 2: User and Creator Engagement - The average income of content creators (UP owners) on Bilibili increased by 22% year-over-year, reflecting enhanced monetization opportunities [1]