“牙膏可闭合牙缝”，高露洁虚假宣传忒没常识

Core Viewpoint - Colgate's recent promotional claims about its toothpaste's ability to naturally close gaps between teeth have sparked significant controversy, raising questions about the company's adherence to scientific standards and consumer trust [2][3]. Group 1: Company Actions - Colgate's livestream account has been accused of misleading advertising by suggesting that its toothpaste can repair dental gaps, a claim that contradicts established scientific understanding [2]. - Despite public backlash and a statement from a content creator whose video was misused, Colgate's livestream continued to promote these claims without any apparent corrective action [2]. Group 2: Industry Implications - The incident highlights the risks associated with false advertising in the consumer goods sector, particularly for established brands like Colgate, which could damage their reputation and consumer trust [3]. - Other brands are cautioned to maintain integrity in their marketing practices, as misleading claims can lead to consumer backlash and loss of market share [3].