促进银发经济发展 推进品牌化建设 八部门发文培育养老服务经营主体

Core Insights - The Ministry of Civil Affairs and seven other departments have jointly issued measures to cultivate the elderly care service sector and promote the silver economy, focusing on brand development, supply-demand platform construction, and optimizing the development environment [1][2] Group 1: Brand Development - The cultivation of trademark brands in elderly care services is crucial for the high-quality development of the silver economy, with specific measures to support the establishment of branded signage and encourage provincial civil affairs departments to standardize service provider names [2] - The document outlines initiatives to enhance brand recognition and support for well-known brands in the elderly care sector, providing a clear policy path for nurturing leading enterprises [2] Group 2: Supply-Demand Platform - Efforts are being made to build supply-demand matching platforms to facilitate consumption, with examples from Zhejiang and Shaanxi demonstrating significant economic contributions from the silver economy [3] - The document emphasizes the need to optimize the supply of elderly care services and age-friendly products, encouraging community-supported home care and the development of suitable food and cosmetic products for the elderly [3] Group 3: Development Environment Optimization - The document highlights the rapid growth of private elderly care institutions, which now account for 71.9% of the total, supported by various favorable policies in land, taxation, talent, and funding [4] - Measures are proposed to create a fair competitive environment and improve government services, including eliminating hidden barriers for quality service providers and implementing electronic licensing for the elderly care sector [4]