年播放量破750亿，今年最明确的风口是它？

Core Insights - The content industry is shifting focus from short dramas to animated dramas (manhua) by 2025, with significant growth in viewership and production [1][3] - AI technology is a key driver behind the rapid development of animated dramas, leading to a projected market size of 20 billion yuan in 2025 [3][4] - The market is experiencing extreme polarization, with a small number of hit shows dominating viewership while the majority of content struggles to gain traction [4][5] Market Overview - In 2025, Douyin launched 37,583 animated dramas, but viewership is highly concentrated, with only 69 shows surpassing 100 million views [4][5] - The top-performing show, "斩仙台下，我震惊了诸神," achieved 1.07 billion views, showcasing the potential for blockbuster hits [5] - The industry is moving towards a model where high-quality content is essential for survival, as 80% of shows fail to reach 1 million views [3][4] Content Production - AI-driven production processes are revolutionizing the creation of animated dramas, allowing for cost-effective and efficient content generation [3][12] - Tools like AI plugins and platforms are making it easier for both amateurs and professionals to create animated dramas, significantly lowering the barriers to entry [12][13] - The production logic is evolving, with AI tools enabling rapid content creation and enhancing the creative process [12][13] Future Trends - The animated drama market is expected to diversify in 2026, with new genres and interactive formats emerging [14][16] - Female-oriented content is gaining traction, indicating a shift in audience preferences and potential growth areas [14] - The industry is likely to see a split between high-efficiency, low-quality productions and high-quality, well-crafted IPs, each with its own market value [17] Commercialization and Revenue Models - Advertising remains the primary revenue source for animated dramas, with companies leveraging user engagement to monetize content [9] - The rise of interactive formats and AI-enhanced productions is opening new avenues for content monetization [16][17] - The potential for international expansion is significant, with AI enabling localized versions of content for global markets [17] Industry Challenges - Copyright infringement and plagiarism are significant risks in the animated drama sector, with numerous legal disputes already reported [10][11] - The need for a comprehensive copyright governance system is becoming increasingly urgent as the industry grows [11]