Sou Hu Cai Jing·2026-01-14 10:37Group 1 - The "one-person meal" model is gaining popularity in the restaurant industry, with the launch of Pizza Hut's new brand, "Pizza Burger," marking a significant entry into this market [1][3] - The "one-person meal" economy is projected to grow significantly, with an expected market size exceeding 1.8 trillion yuan by 2025, reflecting a compound annual growth rate of 15.3% [1] - Shenzhen, known for its vibrant innovation and entrepreneurial spirit, has seen a rising demand for "one-person meals," particularly among the younger demographic seeking efficient dining experiences [3] Group 2 - The introduction of Pizza Burger is a strategic move by Yum China to capitalize on the growing trend of "one-person meals," representing an important innovation and upgrade in their hamburger offerings [3] - The new Pizza Burger restaurant integrates into existing Pizza Hut locations, creating a comfortable dining space suitable for various consumer scenarios, including lunch for office workers and casual dining for students [3] - Industry experts suggest that restaurant companies entering the "one-person meal" segment can enhance efficiency and reduce costs through self-service and lightweight operations, leading to a consumption upgrade from basic to more refined dining experiences [3]