押中“中式精酿”风口，河南老厂金星啤酒年赚超3亿，如今要去港股上市

Core Viewpoint - The launch of "Zhongshi Craft Beer" by Jin Xing Brewery has revitalized the sluggish beer market, positioning the company for a potential IPO on the Hong Kong Stock Exchange, making it the first "Zhongshi Craft Beer" stock if successful [1][6]. Company Overview - Jin Xing Brewery, established in 1982, has a production capacity of 2 million tons annually, making it the largest in Henan province, with 15 production bases across 9 provinces [7]. - The company has recently shifted its focus to "Zhongshi Craft Beer," which incorporates local tea flavors, significantly contributing to its revenue [8]. Product and Revenue Insights - The introduction of "Zhongshi Craft Beer" in August 2024, particularly the "Maojian Beer," has led to a rapid increase in sales, with 166 SKUs available as of September 30, 2025, and 50 of those being craft beer variants contributing 78.1% of revenue [8]. - The retail revenue growth rate from 2022 to 2024 is 23.7%, making Jin Xing Brewery one of the fastest-growing companies among the top ten in the industry [8]. Financial Performance - Revenue surged from 356 million yuan in 2023 to 1.11 billion yuan in the first nine months of 2025, with net profit increasing from 12.2 million yuan to 305 million yuan during the same period [9]. - The gross margin improved from 27.3% to 47%, and net margin rose from 3.4% to 27.5% [9]. Market Position and Competition - The craft beer segment in China is experiencing rapid growth, with a compound annual growth rate of 38.4% from 2019 to 2024, projected to reach 182.1 billion yuan by 2029 [13]. - Jin Xing Brewery holds a 14.6% market share in the flavor craft beer segment, but faces increasing competition as larger companies enter the market with similar products [15]. Strategic Challenges - The company must navigate the challenges of maintaining its unique regional characteristics and product differentiation in a competitive landscape, as well as transitioning from a single product model to a diversified product matrix [15]. - The recent trademark disputes and market saturation highlight the need for Jin Xing Brewery to strengthen its brand and product innovation strategies [12][15]. Future Outlook - The ability of Jin Xing Brewery to convert its current growth momentum into long-term brand equity and support its valuation expectations in the Hong Kong market will be critical for its future success [16].