Core Viewpoint - The company has reported on the development and challenges of its original Shanghai scallion oil product, which has achieved annual sales exceeding 100 million yuan. However, it anticipates a decline in revenue by 2025 due to issues such as infringement and increased competition [1]. Group 1: Product Development and Market Position - The Shanghai scallion oil product is characterized by its combination of flavor, health, and convenience, establishing itself as a significant single product with annual sales exceeding 100 million yuan [1]. - The company aims to maintain its market leadership while addressing challenges through product innovation and flavor upgrades [1]. Group 2: Challenges and Strategic Response - The company expects a decline in revenue by 2025 due to factors such as counterfeit products and increased competition [1]. - To counter these challenges, the company plans to leverage its accumulated brand assets and consumer trust, focusing on enhancing offline experiences and optimizing online targeted advertising [1].
仲景食品谈上海葱油:将聚焦产品创新,强化线下优化线上,推动业务重回增长