瑞幸没能“喝上”，可口可乐叫停COSTA咖啡出售计划

Core Viewpoint - Coca-Cola has decided to abandon the sale of Costa Coffee due to bidders' offers not meeting expectations, marking a significant setback for the company [1][3]. Group 1: Sale Abandonment - Coca-Cola has terminated negotiations with remaining bidders for Costa Coffee as of December 2025, halting the auction process that had been ongoing for several months [3]. - Potential bidders included TDR Capital and Bain Capital, with discussions reportedly stalling over price disagreements [3][5]. - Coca-Cola's asking price for Costa Coffee was approximately £2 billion (around ¥18.7 billion), which is about half of the £3.9 billion it paid for the brand in 2018 [3][4]. Group 2: Financial Performance - Costa Coffee's revenue for 2024 was reported at £1.2 billion (approximately ¥11.2 billion), but the company experienced a significant operating loss of £13.5 million (around ¥1.25 billion), attributed to weak foot traffic and competition from lower-priced rivals [4]. - The company also recorded an impairment loss of £48.6 million (approximately ¥455 million) related to its operations in China, citing weaker-than-expected coffee demand in Shanghai [4]. Group 3: Future Considerations - There is speculation that Coca-Cola may revisit the sale of Costa Coffee in the medium term despite the current abandonment of the sale [3]. - The new CEO, Henrique Braun, will be responsible for determining the future strategy for Costa Coffee, with an emphasis on creating value for consumers [7][9]. - Coca-Cola has indicated that it will retain control over Costa Coffee's ready-to-drink products, which have shown strong sales growth in specific regions [5].