Omdia: Global Smartphone Market Grew 4% in 4Q25 as Apple Leads the Market for the Third Consecutive Year

LONDON--(BUSINESS WIRE)--According to Omdia's latest research, the global smartphone market grew 4% year on year in Q4 2025, supported by seasonal demand and improved inventory discipline, even as rising component costs began to weigh on a few vendors. Growth was concentrated among leading vendors, including Apple and Samsung, across key regions. Apple led the smartphone market in 4Q25 with a 25% market share, delivering a record fourth quarter driven by strong demand for the iPhone 17 series. Apple also ra ...