时隔五年后，华为手机重返第一

Core Insights - Huawei has regained the top position in the Chinese smartphone market with a market share of 16.4% in 2025, marking its return to the number one spot for the first time since 2020 [2][4] - The overall smartphone market in China is facing challenges, with a projected shipment volume of approximately 285 million units in 2025, reflecting a year-on-year decline of 0.6% [2][4] - Huawei's resurgence is attributed to a combination of technological advantages, product line restructuring, and a strong focus on high-end market segments [2][3] Market Dynamics - The competitive landscape is intense, with Huawei's market share closely contested by Apple, Vivo, Xiaomi, and OPPO, all of which have market shares ranging from 15.2% to 16.2% [4][5] - Huawei's growth strategy includes a diverse product structure, with high-end models like the Mate and Pura series recovering market share from Apple, while mid-range models like the Nova series appeal to a broader consumer base [3][4] - Despite regaining the top position, Huawei's performance in the latter half of 2025 showed signs of weakness, ranking third and fourth in the third and fourth quarters, respectively [4] Competitive Pressures - Apple and Xiaomi have also shown strong performance in the high-end market, with their new models experiencing significant sales growth of 22% and 21% year-on-year, respectively [5] - Honor, once a competitor to Huawei, has struggled to maintain its market position following Huawei's return to the 5G market, leading to a decline in its market presence [5][6] - Other brands like Vivo, Xiaomi, and OPPO are feeling increased pressure, prompting strategic moves such as OPPO's integration of the Realme brand to enhance competitiveness [6] Future Outlook - While Huawei has reclaimed its market leadership, it still faces significant challenges, including a substantial gap from its historical peak market share of 46% and ongoing pressures from rising component costs [7] - The smartphone market is expected to experience further declines in shipment volumes in 2026, indicating a challenging environment ahead for all manufacturers [7]