比演唱会门票还难约，“马钞”“马币”抢到即赚到，二手交易平台溢价已翻倍

Core Viewpoint - The launch of the 2026 New Year commemorative coins and banknotes has sparked a rush among consumers, leading to significant demand and difficulties in the reservation process, highlighting the growing trend of viewing these items as investment opportunities rather than mere collectibles [1][7]. Group 1: Reservation Process - The People's Bank of China announced the issuance of 10 yuan commemorative coins (1 billion pieces) and 20 yuan commemorative banknotes (1 billion pieces), with a reservation limit of 20 pieces per person [1][7]. - On January 13, the reservation system faced significant traffic, with many banks experiencing crashes and slow response times, resulting in rapid depletion of available quantities [2][4]. - Consumers reported difficulties in the reservation process, including system lag and unreceived verification codes, indicating a high level of competition for these items [4][7]. Group 2: Market Dynamics - The secondary market for these commemorative items is already showing significant price increases, with listings for a 10 yuan coin and a 20 yuan banknote reaching prices of 55 yuan, nearly doubling their face value [1][8]. - Investors are actively seeking to profit from these items, with some offering "thank you fees" of 300 to 500 yuan for successful reservations [1]. - The trend of viewing commemorative coins and banknotes as investment opportunities is driven by cultural significance, scarcity expectations, and the ease of online reservations, attracting both casual collectors and investors [7][8]. Group 3: Historical Context and Future Outlook - Previous commemorative issues, such as the "snake banknote" and "snake coin," have shown significant price fluctuations, with current resale prices reflecting a decline from initial peaks, indicating a volatile market influenced by consumer sentiment [14]. - The cultural significance of zodiac-themed items tends to enhance their desirability, suggesting that future releases may continue to attract strong interest and investment potential [14].