Core Insights - The core focus of the news is the launch of the "Hua Zhi Selected Supply Chain Strategy" by Hua Zhi Wine, emphasizing quality and competitive pricing in the wine market [1][2]. Group 1: Strategic Initiatives - Hua Zhi Wine held a launch event for its "Hua Zhi Selected" supply chain strategy, which includes the establishment of the "Hua Zhi Selected Expert Committee" [1]. - The expert committee conducted a four-hour selection process for over fifty wine samples across four major flavor types, aiming to define and verify product quality [1]. - The strategy is positioned as a "new retail chain brand + supply chain service platform," focusing on superior quality-to-price ratio and leveraging existing systems for authenticity and brand development [1]. Group 2: Market Positioning - The "superior quality-to-price ratio" is a key selling point, aiming to offer better quality at the same price and more competitive pricing at the same quality level [1]. - The company plans to collaborate with famous wine manufacturers for cultural and creative co-branding, expanding product categories and introducing authoritative testing and public evaluations [2]. - The emphasis on a user-first approach and long-term consumer satisfaction is highlighted as a core value of the company [1].
华致酒行启动“优选供应链战略”