Di Yi Cai Jing Zi Xun·2026-01-14 13:13Core Viewpoint - Major banks are shifting their focus from attracting deposits to enhancing assets under management (AUM) and wealth management, particularly as they face pressures from declining interest rates and expiring fixed deposits [2][11]. Group 1: Asset Enhancement Activities - State-owned banks have launched attractive "asset enhancement" campaigns, with rewards for customers based on the increase in their financial assets, with some rewards exceeding 10,000 yuan [1][2]. - Agricultural Bank of China has set up a structured asset enhancement activity with seven tiers based on the increase in AUM, offering rewards ranging from 52,000 to 2,400,000 "small beans" [4][5]. - The rewards can be exchanged for various goods and services, with the highest tier potentially offering over 12,000 yuan in value [5]. Group 2: Competitive Strategies - Banks are increasingly focusing on wealth management and middle-income strategies as a response to slow credit demand and ongoing cost reduction pressures [11]. - Some banks are adjusting their deposit rates, with smaller banks raising rates by up to 20 basis points to attract deposits amid competition [1][10]. - The shift towards enhancing AUM is seen as a strategic move to maintain customer relationships and prevent deposit outflows to smaller banks [11]. Group 3: Market Dynamics - The total amount of fixed deposits maturing in 2026 is projected to be 67 trillion yuan, with a significant portion maturing in the first quarter, creating a competitive environment for banks [10]. - The trend of increasing deposit rates by smaller banks poses a challenge to larger banks, which are focusing on maintaining customer loyalty through enhanced service offerings [11][12].