内容变现步入“精品化”与“AI化” 美图AI产品成行业赢家

Core Insights - The report highlights the overseas revenue rankings for non-gaming applications in China for Q4 2025, with companies like ByteDance, Meitu, and Xiaohongshu making the list [1] - AI imaging tools are identified as a significant winner in this quarter, showcasing their commercial potential [1] Company Performance - Meitu's app, Meitu Xiuxiu, emerged as a major monetization highlight, with a quarter-over-quarter revenue increase of 48.5%, indicating strong growth driven by upgrades in AI video and image editing capabilities [1] - The ranking of Meitu has significantly improved, reflecting the high payment potential of AI imaging tools in overseas markets [1] Industry Trends - The overall performance in Q4 2025 indicates a shift towards "premium" and "AI-driven" content monetization, showcasing the maturity of Chinese apps in managing global seasonal traffic and consumption nodes [1] - There is a clear trend of deepening content monetization and the continuous release of value from tool-based products [1]

内容变现步入“精品化”与“AI化” 美图AI产品成行业赢家 - Reportify