AMD Reimagines Tech Keynote at CES 2026 With an AI-Powered, Immersive Experience

Core Insights - AMD is emerging as a key player in the AI revolution, driven by unprecedented demand in AI and data center markets, and is focused on high-performance computing to create real-world impact [2] Group 1: AMD's Vision and Strategy - Dr. Lisa Su, Chair and CEO of AMD, delivered a landmark keynote at CES 2026, outlining the company's vision for future AI solutions across various sectors [3] - AMD collaborated with George P. Johnson (GPJ) and Spinifex Group to create an immersive keynote experience that redefined tech presentations [4][5] - The keynote emphasized AMD's central role in the AI ecosystem, showcasing how its technologies are already making a significant impact across industries [5] Group 2: Keynote Presentation and Experience - The keynote opened with an AI-produced film that illustrated the transformative potential of AI in everyday life, setting the tone for the event [7] - AMD partnered with Tool, a creative and AI studio, to produce the film, highlighting the collaborative effort in advancing AI for all [8] - The film was presented on an immersive nine-screen display, enhancing audience engagement and underscoring the importance of AI in modern society [10] Group 3: Outcomes and Industry Impact - The CES 2026 keynote set a new benchmark for how semiconductor and AI leaders can utilize experiential design and storytelling to communicate their vision [11] - AMD's ambitious presentation not only announced the future of AI but also embodied it, showcasing the company's commitment to innovation and leadership in the tech industry [11]