温氏股份：擦亮“中华土鸡”名片

Core Viewpoint - The company is leveraging advanced technologies such as artificial intelligence, IoT, and big data to revitalize the traditional Chinese native chicken market, specifically the "Zhonghua Chicken," which is facing competition from the white-feathered chicken market [2][6]. Group 1: Market Dynamics - The market share of Zhonghua Chicken has been under pressure due to the dominance of white-feathered chickens, which account for over half of the domestic meat chicken market [2]. - Consumers prefer purchasing whole live chickens, which constitutes 54% of the Zhonghua Chicken market, but this traditional sales model is inconvenient for busy young families [3]. - The company aims to attract younger consumers by providing convenient purchasing and cooking options, thus expanding the market for Zhonghua Chicken [3]. Group 2: Strategic Transformation - The company is transitioning from selling live animals to offering processed food products, thereby creating a comprehensive supply chain from farm to table [3][5]. - A fully integrated system comprising ecological farms, self-owned slaughterhouses, and food processing plants is being established to standardize operations and enhance product availability [3][5]. Group 3: Product Innovation - The company has introduced a variety of Zhonghua Chicken products tailored for different culinary uses, aiming to elevate local specialties into national trends [4]. - The company utilizes advanced breeding technologies to enhance the nutritional quality of Zhonghua Chicken, achieving a 15% higher amino acid content compared to regular meat chickens [6]. Group 4: Technological Integration - The integration of AI and ecological farming practices has significantly improved the efficiency of Zhonghua Chicken farming, allowing one worker to manage up to 20,000 chickens [7]. - The company has established a smart farming model where data on environmental conditions and chicken health is continuously monitored and analyzed [7]. Group 5: Global Expansion - The company has announced plans to expand internationally, with Southeast Asia, particularly Vietnam, as the initial target market for Zhonghua Chicken [9][10]. - The company is prepared to adapt its business model to various international markets, employing strategies such as cooperative farming and technology transfer to ensure effective market entry [10][11]. Group 6: Future Outlook - The company aims to make high-quality Zhonghua Chicken accessible to consumers at reasonable prices through product innovation and improved marketing strategies [8]. - The long-term vision includes establishing a century-old brand in the livestock industry and positioning itself among the top tier of global agricultural enterprises [11].