Group 1 - Sun Yinan has joined Dayao as CEO in January 2026, previously serving as CEO of Weilong from December 2021 to March 2025, during which Weilong successfully went public in Hong Kong and surpassed 6 billion yuan in revenue in 2024 [1][2] - Dayao Beverage, founded in the 1980s in Inner Mongolia, has historically had limited brand influence primarily in northern regions, but has seen rapid growth since launching its brand strategy upgrade in 2021 with the slogan "Big Soda, Drink Dayao" [2] - In 2024, Dayao ranked third in the carbonated beverage market with a market share of 2.42%, following Coca-Cola and Pepsi [2] Group 2 - Dayao Beverage focuses on high-frequency consumer scenarios such as family gatherings, friend meet-ups, outdoor activities, and daily meals, optimizing product adaptability to align with these consumption contexts [2] - The brand's success is attributed to its deep cultivation in the dining channel, offering sugary, carbonated, and large bottle products that are highly compatible with dining scenarios [2] - The collaboration between an experienced manager and a rapidly growing beverage brand is anticipated to yield significant developments in the industry [2]
本人确认!快消老将孙亦农履新大窑CEO
Zhong Guo Jing Ying Bao·2026-01-14 15:42