Piper Sandler Retains a Neutral rating on e.l.f. Beauty, Inc. (ELF)

Core Viewpoint - e.l.f. Beauty, Inc. is recognized as one of the best beauty stocks to buy currently, despite facing challenges in the competitive landscape [1] Group 1: Market Performance - Piper Sandler has reduced e.l.f. Beauty's price objective from $100 to $85 while maintaining a Neutral rating, noting an increase in market share in Q3 2026 after a slowdown in Q2 2026 [2] - TD Cowen reports a 17% year-over-year increase in weekly sales for e.l.f. Beauty, with share gains rising by 70 basis points on a four-week basis compared to the previous reporting period [3] - As of January 9, 2026, e.l.f. Beauty's stock is up by 13.38% year-to-date [4] Group 2: Financial Outlook - e.l.f. Beauty anticipates annual costs exceeding $50 million in fiscal 2026 due to rising import taxes in the United States, with China accounting for approximately 75% of its global production [4] Group 3: Competitive Landscape - The beauty segment is experiencing intensified competition, making innovation crucial for e.l.f. Beauty to maintain its market position [2]