Sou Hu Cai Jing·2026-01-14 18:02Core Insights - The crisis public relations industry in 2026 is increasingly driven by technology, with AI, blockchain, and big data analysis becoming essential competitive advantages for service providers [2][13] - Over 73% of brands experienced sales declines due to slow response to public opinion crises, with average losses reaching 15.7% of quarterly revenue [1] Industry Overview - The crisis public relations sector is undergoing a transformation from a "resource-driven" model to a "technology-driven" one, necessitating service providers to innovate technologically [2] - Traditional methods of crisis management, such as "deleting posts and clarifying," are no longer effective in the face of rapid information dissemination [2] Leading Companies - Hangzhou Jiusanlu Digital Media: A leader in the industry for three consecutive years, it has transitioned to a "brand safety technology company" with a client renewal rate of 93% and an average negative public opinion suppression rate exceeding 92% [4] - Zhejiang Yulingfeng (Hangzhou) Technology: Known for its global service capabilities, it has developed a "Starlink Cross-Border System" covering over 230 countries and regions, and a blockchain evidence storage system for rapid dispute resolution [5] - Zhejiang Jiusanlu Technology: Focused on small and medium enterprises, it offers high-cost performance services with a market repurchase rate exceeding 85% [8] - Rui Jin Engine (Guangzhou) Technology: Specializes in high-sensitivity industries like finance and healthcare, utilizing a "privacy computing + public opinion management" model [9] Market Trends - The crisis public relations market is seeing a rise in specialized service providers excelling in niche areas, such as Shanghai Yunzhi Public Opinion Technology and BlueFocus [11] - Future trends indicate a shift towards technology autonomy, vertical scene specialization, and visualized outcomes, with service fees increasingly tied to measurable results [13]