非遗好物农特产，线上线下随心选

Core Insights - The "2026 Heze E-commerce New Year Goods Festival" will take place from January 23 to February 2, aiming to activate the Spring Festival consumption market and promote local quality products [1][3] Group 1: Event Overview - The event is organized in Heze, a national e-commerce demonstration city, focusing on benefiting agriculture and enterprises while enhancing consumer welfare [3] - The festival will create an online and offline integrated marketplace for local businesses, brands, and agricultural products, providing a platform for concentrated display and sales [3] Group 2: Marketing and Promotion Strategy - The festival will leverage mainstream e-commerce platforms for comprehensive promotion during the peak consumption season before the Spring Festival [3] - The theme "National Trend New Year Flavor" will combine local cultural characteristics with Spring Festival consumption trends, utilizing a hybrid approach of online and offline activities [3] Group 3: Engagement and Content Strategy - A large-scale influencer matrix will be established, including various influencers and local creators, to enhance the event's impact and sales effectiveness [3] - Daily themed live streaming sessions will be organized, featuring categories such as national trend cultural products, intangible cultural heritage items, agricultural specialties, gift items, and home renewal products to meet diverse consumer needs [3] Group 4: Long-term Initiatives - Heze plans to use this festival as a starting point for ongoing collaborations with influencers, cross-regional resource integration, and targeted product recommendations to continuously empower the local e-commerce ecosystem [3]