Atlantic mag sues Google, accusing tech giant of rigging digital ad market

Core Argument - The Atlantic has filed a lawsuit against Google, alleging monopolization of the digital advertising market through deceptive practices and antitrust violations [1][2][9] Allegations Against Google - The lawsuit claims that Google and its parent company Alphabet have manipulated the digital advertising market via secret auction schemes and illegal tying, which have resulted in significant revenue losses for publishers [2][9] - The Atlantic alleges that Google conditioned access to its AdX ad exchange on the mandatory use of its own ad server, effectively eliminating competition and leaving publishers with no alternatives [5][7] Antitrust Violations - Central to the case is the allegation of illegal "tying," where a dominant company forces customers to use a second product they might not choose otherwise [4] - The complaint describes Google's actions as a "sophisticated, anticompetitive, and deceptive scheme" that has been ongoing for over a decade, likening it to insider trading [7] Financial Impact - The lawsuit cites an internal analysis indicating that Google's practices could depress a publisher's revenue by "upwards of 40%" [12] - The Atlantic claims that Google's actions have led to "dramatically less revenue for publishers," while Google reportedly made $30 billion in profits in 2022 [13] Legal Context - The Atlantic's lawsuit was filed in Manhattan federal court and follows a similar complaint from Penske Media Corporation and SheMedia, both represented by the same law firm [14][17]