The Walt Disney Company Establishes New Enterprise Marketing Organization; Names Asad Ayaz Chief Marketing and Brand Officer

Core Insights - The Walt Disney Company has established a new enterprise marketing and brand organization to enhance alignment among its marketing teams and improve consumer connections globally [1][2] - Asad Ayaz has been appointed as the Chief Marketing and Brand Officer, tasked with leading this new organization [1][4] Organizational Structure - The new marketing organization aims to leverage the strengths of various marketing teams to create a more cohesive approach in reaching audiences and achieving business goals [2][5] - Ayaz will report directly to CEO Bob Iger and will also coordinate with segment chairs to lead marketing efforts across different business units [5] Leadership Background - Asad Ayaz has over two decades of experience at Disney, previously serving as President of Marketing for The Walt Disney Studios and leading marketing for Disney+ [4] - He has been recognized for his exceptional leadership and strategic capabilities, making him a suitable fit for the Chief Marketing and Brand Officer role [3][4] Business Impact - The unified marketing organization is expected to enhance continuity and agility in Disney's marketing efforts, utilizing modern marketing tools to innovate consumer engagement [5] - Disney reported an annual revenue of $94.4 billion in Fiscal Year 2025, highlighting its position as a leading diversified international entertainment and media enterprise [6]