广东版权产业增加值突破1.15万亿元 一只“奶龙”背后的创新链

Group 1: Company Overview - The original animation IP "Nai Long" has gained popularity, starting from Shenzhen and now having over 38 million fans and over 100 billion views across platforms [1] - The company, Seventh Impression Cultural Media (Shenzhen) Co., Ltd., was founded in 2017 and began conceptualizing the Nai Long character in 2019, aiming to convey positive emotions and alleviate anxiety [1] - The team initially faced challenges in optimizing the character and upgrading content, leading to a focus on a dual-driven model of "content + licensing" [1] Group 2: Government Support and Industry Impact - In 2024, the company received a 250,000 yuan support award as part of Shenzhen's new business model initiative, enhancing its industry credibility and attracting more collaboration opportunities [2] - Participation in the Shenzhen Cultural Expo in 2024 and 2025 has accelerated the brand's market and international expansion [2] - The rise of the IP has also led to issues of infringement and piracy, prompting the company to establish a legal team to protect its intellectual property [2] Group 3: Industry Statistics and Development - Guangdong's copyright industry has surpassed 1.15 trillion yuan in added value, accounting for 12.8% of the national copyright industry and 8.91% of the province's GDP, supporting nearly 6 million jobs [3] - The province is exploring sustainable development paths that empower copyright and allow industries to reciprocate, with ongoing efforts to improve copyright regulations and services [3]