“有地无名”“有名无标”致导航不准、物流不畅，特色物产缺乏鲜明标识 规范乡村地名，便出行、通快递、树品牌（民生一线）

Core Viewpoint - The "Rural Famous Action" initiated by the Ministry of Civil Affairs aims to address the issues of unclear road names and addresses in rural areas, which have hindered navigation, logistics, and local industries. The initiative is expected to standardize and digitalize rural place names, enhancing the efficiency of logistics and promoting local products in the market [1][4]. Group 1: Navigation Improvement - The initiative has led to the naming of 92.7 million rural place names and the installation of over 32 million place name signs and door plaques by the end of 2025, significantly improving navigation and addressing the "navigation difficulty" faced by residents [1]. - In Longfeng County, 482 roads and residential areas have been standardized with names, and 27,482 digital door plaques have been installed, enhancing the clarity of navigation for residents and visitors [2]. - The establishment of a national place name information database has facilitated the integration of rural place names into major navigation platforms, allowing for precise location services and improving emergency response and public service delivery [3]. Group 2: Logistics Enhancement - The "Rural Famous Action" has resolved the "last mile" logistics issue by standardizing and digitizing rural addresses, enabling postal services to deliver packages directly to homes without confusion [5][6]. - In Meilan District, the implementation of the initiative has resulted in a 100% delivery rate by 2025, with the value of regional public brands exceeding 1.6 billion yuan, demonstrating the positive impact on local logistics and economic development [6]. Group 3: Brand Development - The initiative has helped local products gain recognition by associating them with their geographical names, thus enhancing their marketability. For instance, the "Thirty-Mile Fort Apple" has become a recognized product due to its historical and cultural significance [8][10]. - The integration of place names into e-commerce platforms has led to a 37% year-on-year increase in sales of local specialties by 2025, showcasing the effectiveness of the initiative in boosting local economies [10]. - The development of rural tourism routes, linking agricultural attractions with place names, has become a significant driver of rural revitalization, enhancing both tourism and local agricultural sales [10].