车商挂出“拒收牌”？小米二手车现“过山车”行情

Core Viewpoint - The resale value of Xiaomi cars, particularly the SU7 Ultra, has significantly declined, raising concerns among consumers and dealers about the brand's market stability and consumer confidence [1][3]. Group 1: Resale Value Decline - The Xiaomi SU7 Ultra has depreciated nearly 180,000 yuan within a year, with a current price of 368,000 yuan compared to its original price of 546,700 yuan [2]. - The SU7 Max version, which was recently purchased for 338,900 yuan, is now being sold for 273,000 yuan, reflecting a depreciation of 65,900 yuan within just one month [2]. - Overall, the average resale price of the SU7 has dropped by over 100,000 yuan from its original price, with some models experiencing declines exceeding 150,000 yuan [2][3]. Group 2: Market Dynamics - Initially, the SU7 was highly sought after, with resale prices exceeding new car prices due to high demand and limited supply, but this trend reversed dramatically in the latter half of 2025 [3]. - Dealers are now adopting more cautious strategies, focusing on vehicle condition and market demand rather than speculative purchases, due to the volatility in prices [3]. Group 3: Factors Influencing Price Stability - The fluctuation in Xiaomi's car prices is attributed to industry norms where new energy vehicles often see initial price hikes due to limited supply, followed by a return to normalcy as production ramps up [3]. - Consumer confidence has been impacted by marketing discrepancies and safety incidents, including a notable accident involving the SU7 that raised concerns about its safety features [4]. Group 4: Current Market Situation - Despite previous volatility, the resale prices of Xiaomi cars have stabilized, with some dealers noting that prices are now more aligned with typical market conditions [5]. - The overall resale value of new energy vehicles has seen an uptick, with Xiaomi's SU7 achieving a one-year resale value of 80.1%, ranking second among major electric vehicles [7]. Group 5: Industry Trends - In 2025, the total transaction volume of used cars in China reached 20.108 million units, with new energy vehicles accounting for 1.6 million units, marking a 2.2 percentage point increase from the previous year [8].