马年年货消费添新意： 年轻人扮靓“移动的家” 大件家装引爆西部市场

Group 1 - The core theme of the articles revolves around the increasing trend of young consumers personalizing their private cars with festive decorations for the upcoming Year of the Horse, highlighting a shift in consumer behavior towards more personalized and meaningful purchases [1][2][3] - The demand for car-related products has diversified, with consumers seeking both functional and emotional satisfaction, indicating a balanced interest in practical items like emergency supplies and decorative elements that enhance the festive atmosphere [2][3] - The sales of car accessories featuring horse motifs have seen significant growth, with some products experiencing a daily sales increase of 114%, showcasing the strong consumer interest in themed decorations for the New Year [3] Group 2 - The e-commerce sector has shown renewed vitality in the sales of large household items, particularly in Western China, where the introduction of free shipping for large items has led to a 35% increase in transaction volume for related merchants [4][5] - Notably, the Xinjiang region has demonstrated exceptional growth, with transaction volumes for large household items increasing by 98% and order quantities rising by over 100%, indicating a robust demand in this market [4] - Improvements in logistics and supply chain management have significantly enhanced delivery efficiency and service quality, contributing to the increased participation of merchants and overall sales growth in the Western market [4][5]