用A4纸吊牌、上密码锁”，当退货衣服沾着血迹和异味，商家开始出奇招防“蹭穿退货

Core Viewpoint - The rise of "wear and return" practices among consumers is causing significant financial losses for e-commerce merchants, as they face challenges in managing returns of damaged or used items under the current return policies [1][3][16]. Group 1: Impact on Merchants - Merchants report that up to 30% of their annual revenue is lost due to returns of damaged items, which are often unsellable [7][8]. - Many merchants have begun implementing measures such as large tags and password locks on items to deter "wear and return" behavior, but these efforts have had limited success [13][14]. - The average order value for merchants is around 200 yuan, with approximately 300 returned items annually affecting resale potential, leading to losses of about 60,000 yuan per year [7][8]. Group 2: Challenges in Return Policies - Merchants face difficulties in rejecting returns of damaged items due to stringent platform rules that favor consumers, making it hard to provide sufficient evidence for claims [8][9]. - The process for merchants to appeal return decisions is cumbersome, often requiring expensive quality reports that exceed the value of the returned items [8][12]. - Many merchants have experienced receiving items with severe odors or stains, which complicates the resale process and leads to further financial losses [6][9]. Group 3: Consumer Behavior and Platform Response - Consumers are increasingly exploiting the "7-day no-reason return" policy, treating it as a trial period for clothing, which undermines the original intent of the policy [16][17]. - Some platforms have introduced features to help merchants filter out high-return customers, but the effectiveness of these measures remains questionable [14][15]. - Legal experts suggest that platforms need to refine their return policies to create a fairer environment for merchants while ensuring consumer rights are protected [16][17].