董宇辉比于东来还会赚钱

Core Insights - The article highlights the rapid growth and success of the live-streaming e-commerce platform "Yuhui Tongxing," led by Dong Yuhui, achieving a sales figure close to 21 billion yuan in just two years, rivaling established players like "Pang Donglai" [1][5][10] Sales Performance - "Yuhui Tongxing" recorded a total sales figure exceeding 21 billion yuan in 2025, with an average sales per live stream ranging from 50 million to 75 million yuan across 421 live sessions [1][7] - The platform's follower count surged by 11.23 million in 2025, bringing the total to over 38 million [1] Business Model and Trust - The success of both "Yuhui Tongxing" and "Pang Donglai" is attributed to their ability to create irreplaceable value in specific domains and build deep trust with consumers [2][4] - "Yuhui Tongxing" targets middle-class women aged 24 to 45, focusing on emotional value rather than hard selling [4] Supply Chain and Quality Control - The company employs a unique supply chain management strategy, investing over 1 million yuan monthly in quality control through third-party testing and employee blind tests [4][14] - Despite its rapid growth, "Yuhui Tongxing" relies heavily on third-party suppliers, which raises concerns about product quality and control [14] Financial Insights - Dong Yuhui's income structure has evolved from a simple commission model to a diversified approach involving equity dividends and IP value appreciation [7][9] - In 2024, "Yuhui Tongxing" reported a net profit of 141 million yuan, with 129 million yuan allocated to Dong Yuhui [6][9] Challenges and Market Dynamics - The live-streaming e-commerce industry is experiencing a slowdown, with "Yuhui Tongxing" seeing a 45% drop in average daily viewers in the first half of 2025 [10][11] - The competition in the industry is intensifying, with a significant increase in the number of professional streamers, leading to a saturation of the market [10][11] Future Outlook - The next two years will be crucial for "Yuhui Tongxing," as success will be measured not just by GMV growth but by the platform's ability to operate smoothly in Dong Yuhui's absence [16]