全球每卖三台手机,就有一台广东造
2 1 Shi Ji Jing Ji Bao Dao·2026-01-15 01:11

Core Insights - The article highlights the dominance of Guangdong in the global smartphone market, with one in three smartphones sold worldwide being manufactured in the region. Guangdong's "smartphone team" includes major brands like Huawei, OPPO, Vivo, Honor, and Transsion, which collectively represent a significant portion of the global market share [1][6][30]. Group 1: Market Position and Performance - In 2024, the combined shipment volume of Guangdong smartphone brands is projected to account for approximately 34.6% of the global market [6][7]. - Huawei's global smartphone shipment volume is expected to reach 48.4 million units in 2024, holding a 4% market share [7]. - OPPO is projected to ship 104.8 million units globally in 2024, securing an 8.5% market share [8]. - Vivo's global shipment volume is anticipated to be 101 million units in 2024, with a market share of 8.5% [10]. - Transsion is expected to ship 106.9 million units in 2024, achieving an 8.6% market share, ranking fourth globally [12]. Group 2: Innovation and Technology - Guangdong's smartphone industry is characterized by a robust supply chain and innovation ecosystem, with 95% of smartphone components available within a one-hour commute in Dongguan [2][6]. - The region is advancing towards AI integration in smartphones, with brands like Huawei and Vivo launching AI-enabled devices that enhance user experience [17]. - Huawei's Mate 60 is noted as the world's first smartphone supporting satellite communication, showcasing technological advancements [18]. Group 3: Industry Structure and Ecosystem - The smartphone industry in Guangdong is structured around a "triangular" ecosystem involving design in Shenzhen, manufacturing in Dongguan, and component supply in Huizhou, creating a world-class supply chain [2][6]. - The region is home to leading companies in various sectors, including semiconductor design (e.g., HiSilicon), battery production (e.g., Desay Battery), and PCB manufacturing, contributing to a comprehensive smartphone manufacturing base [23][24][29]. - The industry is shifting from price competition to a focus on quality, technology, and brand, reflecting a broader trend in global manufacturing [3].

全球每卖三台手机,就有一台广东造 - Reportify