《直播电商监督管理办法》发布！直播商家应该怎么做？一图读懂→

Core Viewpoint - The newly released "Live E-commerce Supervision Management Measures" aims to strengthen the supervision of live e-commerce, protect the legitimate rights and interests of consumers and operators, and promote the healthy development of the industry [1][7]. Group 1: Responsibilities of Live E-commerce Stakeholders - The measures clarify the responsibilities of live e-commerce platform operators, live room operators, live marketing personnel, and service agencies, emphasizing the need for compliance and accountability [1][2]. - Live room operators are required to ensure information disclosure, verify the identities of actual operators and marketing personnel, manage interactive content in real-time, conduct pre-compliance reviews, and implement clear pricing [2][14]. - Live marketing personnel and their service agencies must establish internal management systems, regulate recruitment, training, and management of marketing personnel, and fulfill necessary verification obligations in commercial collaborations [3][17]. Group 2: Regulatory Mechanisms - The measures promote a collaborative regulatory approach, requiring market supervision and internet information departments to enhance cooperation, establish mechanisms for information sharing, and coordinate investigations [4][22]. - The measures specify jurisdiction principles for illegal activities related to live e-commerce and detail credit penalties for dishonest entities, enhancing the regulatory framework [4][23]. - The measures outline specific legal responsibilities for live e-commerce platforms, including qualification verification, information reporting, dynamic management, and consumer rights protection [11][12]. Group 3: Legal Framework and Enforcement - The measures detail the legal responsibilities of live e-commerce platforms, including compliance with various laws such as the E-commerce Law, Price Law, and Advertising Law, thereby increasing operational clarity and enforceability [22][23]. - The measures emphasize the legal consequences for failing to fulfill statutory obligations, ensuring that relevant stakeholders are held accountable for their actions [22][23].