Guosen Securities(SZ:002736) 智通财经网·2026-01-15 01:29Group 1: Core Insights - GEO is restructuring its traffic and content service ecosystem, with AI applications catalyzing sector performance, particularly in AI marketing and multi-modal applications [1][4] - The media sector underperformed in December 2025, with the media index down 1.60%, lagging behind the CSI 300 index by 3.88 percentage points [1] - The gaming market in China is expected to see significant growth, with 1,772 game licenses issued in 2025, a 25.1% year-on-year increase, and total market revenue projected at 350.79 billion yuan, up 7.7% [2] Group 2: Market Performance - Tencent performed well in the variety show market, with a total box office of 3.712 billion yuan in December 2025, a 58.0% increase year-on-year [3] - The short drama and comic drama segments are gaining popularity, with notable titles leading in viewership [3] - The current valuation of the media index stands at a TTM-PE of 45.8x, which is at the 69.7% percentile over the past five years [1] Group 3: AI Applications and Market Trends - The global GEO market is projected to reach $24 billion by 2026 and $100 billion by 2030, with domestic figures expected to hit 11.1 billion yuan by 2026 [4] - The shift in traffic dynamics from "list links" to "direct answers" is expected to compress intermediary value while amplifying the value of content sources [4] - Investment opportunities are anticipated across the value chain, from upstream content libraries to downstream platform traffic entry points [4]