“新国补”激发消费新活力

Core Insights - The new round of "national subsidies" has been launched at the beginning of the year, providing a significant boost to the consumer market for 2026 [1] - The "old-for-new" policy for consumer goods has shown remarkable effectiveness in expanding domestic demand, stabilizing growth, promoting transformation, and benefiting people's livelihoods since its implementation in 2024 [1] - The recent central economic work conference emphasized the need to optimize the "two new" policies to enhance the effectiveness of the "old-for-new" policy [1] Group 1 - The subsidy program in Shanxi Province officially started on January 9, 2026, leading to increased consumer engagement in both physical and online retail spaces [1] - The new subsidies focus on six categories of energy-efficient or water-efficient home appliances and include smart glasses for the first time in the digital product category [1] - The automotive subsidy has shifted from a fixed amount to a percentage of the vehicle price, aiming to create stable expectations for consumers through quarterly and balanced funding distribution [1] Group 2 - The "old-for-new" policy is a key strategy for expanding domestic demand and optimizing supply structure, emphasizing the importance of combining benefits for people's livelihoods with consumption promotion [2] - The implementation process must address issues such as fraudulent claims and price inflation prior to subsidies to ensure the integrity of the program [2] - The transformation of policy benefits into tangible welfare and consumption vitality is crucial for injecting strong momentum into the Shanxi consumer market [2]