“三必做六禁止” 贝壳内部通知重申中性市场观

Core Viewpoint - Beike has launched a nationwide initiative to reinforce self-discipline across its platform, emphasizing a neutral market perspective and strict adherence to company values, with severe penalties for violations [1] Group 1: Company Policies - The initiative reiterates the "three musts" which include providing honest and professional services to stabilize the real estate market, ensuring the authenticity of property information, and offering comprehensive and objective information to assist users in rational pricing decisions [1] - The "six prohibitions" include banning subjective speculation that undermines the market, distorting national policy interpretations, posting false information on social media, coercing buyers and sellers to lower or raise prices, committing fraud through deceptive practices, and exaggerating service effectiveness to mislead customer expectations [1] Group 2: Internal Enforcement - Reports indicate that employees and agents at Beike's branches in Hangzhou and Changsha have already faced strict internal penalties for violations of these new guidelines [2]