再生材料推广难在消费端接受度不高,需政策激励与约束并举

Core Viewpoint - The National Development and Reform Commission and six other departments have jointly released the "Action Plan for Promoting the Application of Recycled Materials," emphasizing the automotive industry as a key area for increasing the use of recycled materials [3] Group 1: Action Plan and Industry Focus - The action plan encourages automotive manufacturers to enhance the application of recycled steel, non-ferrous metals, and glass in components such as frames, bodies, and wheels, and to achieve large-scale application of recycled plastics in interior and exterior parts [3] - It promotes collaboration between automotive manufacturers and companies involved in dismantling scrapped vehicles, recycling materials, and producing parts to establish a closed-loop supply system for recycled materials [3] Group 2: Design and Recycling Challenges - Current automotive product designs focus on performance and cost, often neglecting future recycling needs, leading to difficulties in material separation during dismantling [5] - There is a lack of unified technical standards for green design, which complicates the recycling process and affects the quality of recycled materials [5] - Companies like Geely are beginning to integrate a closed-loop collaborative mechanism throughout the product lifecycle, from design to recycling [5][6] Group 3: Industry Standards and Support - Recycled aluminum companies and industry associations need to advance standardization efforts, as existing standards are based on primary aluminum, which does not account for the complexities of recycled materials [7] - The establishment of a comprehensive service system and support platform is necessary to track data throughout the design, production, use, and recycling processes [7] Group 4: Consumer Awareness and Market Dynamics - Consumer awareness and acceptance of low-carbon products directly influence their willingness to pay for such products, which is currently low in China compared to Europe [8][9] - The perception of recycled materials among Chinese consumers often associates them with lower quality, creating resistance to paying a premium for low-carbon attributes [8][9] - As the second-hand car market matures and lifecycle management becomes more prevalent, consumer understanding of vehicles as "circular assets" is expected to improve [10] Group 5: Government Role and Incentives - The government is encouraged to create green consumption scenarios and incentivize the production of green products, similar to early support for electric vehicles [10] - Suggestions include providing subsidies for vehicles containing a certain percentage of recycled materials and rewarding companies that adopt green design practices [10]